| If you operate a medical clinic or private practice | | | | without becoming too wordy. You don't want |
| you want to make sure that you have | | | | people deciding there is too much reading involved |
| informative and professional brochures printed for | | | | and toss the brochure; this is where you will lose |
| prospective patients. It is important that you | | | | patients. |
| understand how to go about printing brochures in | | | | It is important that you include the physician's |
| a cost-effective manner while producing the best | | | | credentials and expertise on the brochure, this will |
| results possible. Keep in mind the golden rule, "An | | | | give your potential patient a feeling of trust and it |
| informed prospective patient is a "ready to buy" | | | | will make them feel better about choosing your |
| patient." | | | | practice for their needs. Contact information for |
| The first thing you want to do is to create a | | | | the practice should be easy to find and include a |
| professional brochure that gets to the point. As a | | | | phone number which is printed in bold font. Many |
| starting point begin writing some concise and | | | | people have bad sight and numbers can be |
| easy-to-follow copy about the services that your | | | | difficult for them to make out (especially the |
| clinic or practice offers. Include information on the | | | | elderly). |
| doctors, contact information, and a good | | | | Consider putting some of the physician(s) pictures |
| paragraph explaining what it is that makes your | | | | on the brochures as well; this can add a personal |
| practice a good one compared to the local | | | | touch to the brochure which will make a lot of |
| competition. Break the ice by making the | | | | people more comfortable about visiting your |
| doctor(s) appear warm, friendly, and | | | | practice. Some successful medical brochures |
| understanding with a high degree of | | | | include a picture of the staff taken in front of the |
| professionalism. | | | | practice. |
| The best way to design medical brochures is to | | | | So think about your brochure concept, consider |
| make sure that it provides all of the information a | | | | the needs of patients, and print medical brochures |
| patients needs to know in a direct manner, | | | | that increase your new patient conversions. |