Chinese health product enterprises, why is it unsuccessful to promote trade and investment?

Enterprises distribute the good method of theStress the tight encirclement in promoting trade
products through the distributor's tendency toand investment the competition, there should be
originally promote trade and investment. Remedyan outstanding trade and investment promotion
the manufacturer through borrowing the network,team at first. Promote trade and investment
borrowing the fund, taking advantage of thepersonnel as special salesman of item, demand to
relation etc., in front of sending the products tohave certain public relation levels, want brave,
the customer. In this course, the cooperativeconfidenting, friendship in foreign negotiation,
appurtenance that enterprises and the distributorestablish the good image, personnel have
take what one needs. But because productsprofessional knowledge in relevant trades such as
homogeneity are serious, the market competitionproducts theory, marketing, financial affairs,
is cruel, some manufacturers are evil to employ,law,etc. to still demand to promote trade and
employ appearing strangely frequently under theinvestment at the same time.
pressure of surviving, some regard promotingSo, set up a speciality and promote trade and
trade and investment as way to pile up moreinvestment in the team, can improve the quality
money directly, make agent fortunately in aof work of promoting trade and investment
complete mess, this kind of situation has attackedgreatly, improve the external images of
the confidence that a distributor acts for theenterprises, in order to promote trade and
products seriously.investment the work adds the delayed effect of
On the market, the on one hand as many as thedevelopment. Under the circumstances that the
hairs on an ox health product promotes trade andpurpose to enclose the money and promote
investment and popularizes to nobody shows anytrade and investment is driven, the trade and
interest in, on the other hand everybody isinvestment promotion that a lot of enterprises
shouting and saying that there are not productsmake basically have some of a basic deducting a
that can be done. Present medicine promotespercentage to employ more or less to deducts a
trade and investment and already falls into thepercentage, and have nothing to do with the
serious one " There are few many monks ofsubsequent distributor's development speed and
porridge " Strange circle.scale and cause the distributor's level to be
At the medicine intersection, can pharmaceuticaldifferent, a person of policy is the same, leave
factory shouted oneself hoarse to see promotesustainable and stable development of the market
trade and investment the intersection ofthe hard wound.
personnel and soliciting customering, trade andThere is no demonstration model, difficult to
investment promotion manualing that releasing,convince people
covering the sky and the earth futile often 'Model market to prove the intersection of
Meeting of inviting outside investment all joke:products and strength and the intersection of
Ones that accept wasted paper cheap) . Cold andplanning and most effective evidence of force,
detached distributor's prudent choice makes a lotwe find, several make model market in products
of pharmaceutical factories promote trade andthat promote trade and investment, lose
investment personnel say with feeling that "represent the intersection of products and good
severe winter of medical health product came! "chance of advantage. The acting on one's own of
The meeting of inviting outside investment -health product enterprises, let the distributor see
hesitates to discard sth. like chicken ribs, food isflowers in the fog.
tasteless! But take a broad view of and promoteWhy will such a situation appear? First, plan in
trade and investment on the market entirely, weorder to promote trade and investment, does not
see too much transient guests hurriedly who fail,want to spend the strength doing the real work;
see the trade and investment promotion impulseSecond, without money, await rugently necessary
of throwing off balance - -Without plan, have nocondition; Third pair of one's own products are
purpose.distrusted, to planning to distrust, is still not so
To nowadays trade and investment promotiongood as not doing; Fourth, the time reason; The
current situation of the market of medical healthfifth, will not work on marketing, wait a moment
product, the international marketing advisor'sfor all these we think it is not reasons by oneself,
organization in the ocean, according to one's ownresponsible for one's own products, is responsible
abundant actual combat experience intelligently offor distributor, is responsible for long-term
blue brother, point out several great lost games indevelopment of one's own enterprises, need to
trade and investment promotion work, suitablerun the pilot market first. Success of the pilot
for trade personage's drawing lessons frommarket can attract the distributor's eyeball
together:greatly, it can cause the response of exploding
Not making a reservation accurately, the goal istype of the chain to just like the fuse, more
disperseddistributor will group blow, respond to, the
We divide the purpose of marketing of promotingintersection of products and public praise establish,
trade and investment into four kinds: First, recoupstand up too at the same time. Shake the
funds, relieve the pressure; Second, set up newprimitive psychology that a distributor makes
network, open up the new market; Third, attackmoney, ignite and promote trade and investment
the rival, expand market share; Fourth,on the market.
consolidate the old market, increase theThen, can still promote trade and investment
competitiveness.now? How long to pass by there is medical health
It is to promote trade and investment the firstproduct severe winter? A lot of health product
step in the course to promote trade andmanufacturers often hold the products and can
investment and plan, then, what is the first stepfind no way out. The intersection of medicine and
promoting trade and investment and planning? It isintersection go, after being lively, come back
to establish the goal to plan the first step in theempty travelling bag. The advertisement has been
procedure, only the goal has been established,made, there are very few consultants, let alone
planning works to have an object in view. Confirmmake a deal. The payment for goods of several
the goal includes three respects: First, the goal tocases sold, it is not enough to invest the
be reached is anything; Second, carry on alladvertising expense entered. It seems to come
subsequent work around the goal; Third, whetherinto the blind alley that the health product
the goal has been realized. Explain from the abovepromotes trade and investment.
we should define the following questions: How longFamous the intersection of brand and the
a lot of silver of inner circle here? Enclose theintersection of marketing and expert, blue brother
silver there? How to enclose the silver?the intersection of ocean and international
The goal is the first step that the purpose oforganization CEO, advisor of marketing, think the
promoting trade and investment confirmed tostriking gentleman intelligently: The medical health
promote trade and investment, confirm what theproduct of China promotes trade and investment
first step in the goal is to promote trade andand already enters and combines the era of
investment?promoting trade and investment, the medical
Dig the rival's distributor, attack the rival, increasehealth product promoted trade and investment
the market share. Continue excavating andthat wisp of sunshine in severe winter has already
maintaining the frequent customer who keeps theshone on our face.
good relation with enterprises, make it becomeWhat is to combine and promote trade and
the firm products thorough fare of enterprises,investment? So-called combining and promoting
turn into enterprise's inalienable whole through thetrade and investment is to combine many kinds
approval of the corporate culture. In addition justof trade and investment promotion means,
accept the new entrant, the high profit that therational and effective use, and fully consider
medical health product trade enjoys reputationrealizing on later stage, the manufacturer that
everywhere is attracting a large number of fundsets up sustainable development wins together
and talent to enter this trade every day; Andthe system. That kind result ignore course is
attract the capital to enter one's own joiningeager for quick success already withdrawing from
trader ranks, promoting trade and investmentthe historical stage with trade and investment
needs to cause and striving to take, and make itpromotion method that development run in the
grow into the outstanding distributor fast throughopposite direction to employ firm industry by all
strengthening the training meeting.means. How to face the trade and investment
Famous the intersection of brand and thepromotion behavior of combining the times of
intersection of marketing and expert, blue brotherpromoting trade and investment? How to raise
the intersection of ocean and internationalefficiency and achievement of activity of
organization CEO, advisor of marketing, point outpromoting trade and investment?
the striking gentleman intelligently, goals ofBlue brother proposes in the international
promoting trade and investment are different,marketing advisor's organization in the ocean
methods to promote trade and investment areintelligently: Difference, sectionalization,
different. There should be clear goal andsystematized, that is to combine and promote
requirement to promote trade and investment,trade and investment and make the mode up
could guarantee that the work achieves thesuperly. That is, at one space that subdivide
anticipated result to promote trade andextensively, take many means, method of
investment. Otherwise, become the colored shelf,system make it take while being stereoscopic not
can only do the assume presentable looks,to promote trade and investment, make the
become a mere formality. Without clear trade andbrand melt continuously. It summarizes and refines
investment promotion goal and feasible trade andout:
investment promotion plan, promote trade andFirst, brand are combined The manufacturer wins
investment the work only will be all confused.together ' Let the little brand become
There is no actual combat to plan, passive andmacroclimate) Second, integration of the
vulnerable to attackresources ( Break one fen off with the fingers
Because of the pressure of the fund, so long asand thumb in half)
can drag for to the money, it is a secret underThird, plan to combine: Break through the routine,
the sunshine in the industry to employ the moneydefeat by a surprise move Fourth, means are
of commercial circles, the producer has taken thecombined: Hit out severely, make the
trade and investment promotion way to sacrificestereoscopic campaign
future gains to satisfy present needs, plan aroundIt is in many aspects whether the ones that
this theme too, so way that promote trade andpromote trade and investment succeed or not
investment move the narrower, forfeit the futureand involve, concern enterprise, products, market,
of enterprises finally. Current trade andplanning, investing, carrying out strength, market
investment promotion is planned to be totally onlyenvironment,etc., work of promoting trade and
directed against the distributor, does not considerinvestment is the starting point of enterprise's
consumer and downstream channel. We see thewhole marketing activity, the following work is
products of most enterprises are planned,more strenuous, more concrete, need
exaggerate unureal Haikou everywhere, falsemanufacturer's close cooperation, maintain the
certificate and pale confession; Did not excavatecommon life tree between Shang of this
the light spot of the products from theenterprise of products together, make the leaf in
characteristic of products, plan packaging andgreat numbers of its root luxuriant, grow into and
propaganda material of the products according toreach to the sky the big tree. .
the characteristic of the products, and implementTo striking Sir, famous brand marketing expert,
the plan; The resources of groundless enterprisesthe marketing actual combat expert that U.S.A. "
go to subdivide the market. All planning of theForbes " recommended especially, the blue
products is to attract the distributor's eyeball, youbrother's international marketing advisor's
do not see present selling the commercial city isorganization CEO in the ocean intelligently, the ten
half a plotter, someone can not see throughremarkable marketing people in China, 8
those planning and simple and crude packaging ofauthoritative medias and organizations such as the
poor quality. The products were planned, has onlyMarket News of People Daily agency asserted "
reached the aspect that a distributor accepts,The Chinese brand builds the outstanding
distributors got the products without clear eithercontributions award " Winner, China Youth
how to doing, should run for twice and plan andCommunist league Center Committee scientific
work on the pilot market, the chance to succeedand technological foundation, brilliance of China,
is less.start an undertaking tutor, special brand advisor
There is no brand to plan, eager for quick successof " China Security News ", the chief expert of
The brand is a flag of products and enterprise, itmagazine in China " brand ", tutor of president's
is the producer and distributor wind vane of thetraining class of senior business administration of
benefit for a long time. Every enterprise shouldTsing-Hua University, the ten remarkable
have one's own brand framework, this is a majormanagers of China's health care trade, 100 people
issue that enterprises survive of a relation. Weof marketing plan with strongest influence power
should be confirmed to be the single brand orin China, the private hospital of association of
plural brand, parent's brand is still one pair ofChinese hospital manages the expert, committee
brands, enterprise's brand is still a products brand.member of branch.
After these questions understand, could set upThe marketing career of the past 20 years,
enterprise's intact brand recognition system, this issucceed in serving dozens of famous brands, the
a foundation stone which enterprises develop forinternational marketing advisor's organization in the
a long time.ocean is intelligently that it heads blue brother "
But we see products of almost all the trade andTen major brands with strongest influence power
investment promotion have not planned brands,of China management consulting trade " ,It is
but the single planning that the single product isdevoted to brand planning, propagating, news
done. Each product brand is an isolated brand, andmarketing of public relations, promote trade and
there is no association between enterprise's brand,investment that specialized now the agent,
can't form the resultant of forces, has notmarketing, actual combat are trained,etc.
considered the long-term development ofmarketing service, outstanding enterprise planning
enterprise's brand. Shot, change pieces of guerrillastrength, exactly join forces, carry out strength
war of place totally, this no wonder distributor'sand enjoy high reputation home and abroad, it is
team varies king's chess constantly even,the famous actual combat type marketing
promote trade and investment every year,advisor's organization that national Department of
promote trade and investment every year.Commerce only recommended home and abroad.
Without professional group, stamina is weak