| There's huge stir about the most awaited event | | | | marketing. Social media marketing rage has turned |
| of this year, Commonwealth Games 2010 (CWG) | | | | into conflagration as millions of people around the |
| among professionals such as government officials, | | | | world use sites like Orkut, Facebok, Yahoo, Flickr, |
| Corporate leaders , media professionals and social | | | | Scribd, Wikipedia. Initially social networking sites |
| activists as for the first time, Commonwealth | | | | and online communities commenced as a way of |
| Games will be organized on Indian soil. Apart from | | | | connecting with friends and for communicational |
| being a matter of great pride and privilege for the | | | | purposes but gradually it has metamorphosed into |
| country, the mega event will set the ball rolling for | | | | social media marketing platform .Digital marketers |
| Indian Business Fraternity to make huge profits | | | | and agile organisations nationwide are harnessing |
| and expand their businesses. | | | | this latest technology facilitated dialogue as an |
| One of the most progressive and fastest growing | | | | effective marketing and branding exercise. |
| sector of Indian economy, Indian Health Care | | | | Social media marketing has innumerable merits for |
| Industry is also ready to take a big leap forward | | | | corporates in Health Care Sector also. Today |
| in the wake of the games. Indian Health Care | | | | consumer behacviour has changed and individuals |
| Industry encompasses health care instruments, | | | | relay more on word of mouth opinions about |
| health care in the retail market, privately run | | | | products and services rather than the |
| hospitals enrolled to the hospital networks and | | | | advertisements. Especially in Health Care Sector, |
| health care centers etc. Last few years, the | | | | personal opinions from friends and family |
| Indian health care market has witnessed large | | | | members about the quality of services of any |
| influx of tourists and visitors form the entire | | | | health care institution plays more important role in |
| world for medical value tourism or health tourism. | | | | the decision making process of customers. In |
| Commonwealth Games will be the perfect | | | | such a scenario, Social Media Marketing can be a |
| moment of association of best athletes, sporting | | | | ffective tool in hands of corporates to direct and |
| officials , high power delegates, tourists and | | | | influence the opinions of their target audiences. |
| visitors in India for sports, business and | | | | Moreover, this latest form of online |
| entertainment. | | | | communication, enables, more personalized and |
| The diverse segment of Health Care in India, | | | | one to one communication between consumers |
| including best hospitals and leading health care | | | | and businesses. Businesses can listen, monitor and |
| centers offering world class infrastructure and | | | | voice out their view on the comments posted by |
| technology are fully geared to meet the medical | | | | the consumers. Social media if used strategically |
| and relaxation needs of tourists and visitors. As | | | | can increase act like a catalyst for increasing sales |
| this matchless and enormous opportunity to | | | | volume. The peculiar features of this new |
| attract maximum numbers of people with safe, | | | | paradigm of marketing is its enormous reach to |
| high quality and economical health care options, is | | | | diverse mass of people. It can help the best |
| drawing close, digital marketers of the corporate | | | | hospitals and health care centers to engage |
| health care segment want to use most cost | | | | themselves with their prospects and clients for |
| effective, fastest, influencing media channels to | | | | exposure, opportunity and sales. |
| communicate their services to their prospects and | | | | To put more simply, Commonwealth Games is a |
| clients. | | | | magnanimous and very lucrative opportunity for |
| The Internet is perhaps the most significant | | | | health care businesses and marketers to strike |
| development of the twenty first century, which | | | | the right chord with their consumers and clients |
| has a profound effect on both Businesses as well | | | | by harnessing this latest model of media. If |
| as the consumers as it changed the way | | | | harnessed strategically and efficiently social media |
| businesses work or function and on the way | | | | can lead to floating of business from different |
| consumers learn, communicate and live. Time has | | | | parts of world. Challenge posed during this |
| come when no marketer can ignore the huge | | | | Commonwealth Games for Health care Industry |
| potential of marketing on the Internet or online | | | | business will be to use the social media drive |
| marketing. | | | | successfully to cash this huge opportunity and |
| Social Media Marketing or Social Media presence | | | | push their business to new heights. |
| has evolved as the best form of Internet | | | | |