| One form of marketing many chiropractic offices | | | | members to discuss how the practice can |
| never think about- community marketing. What is | | | | become involved in activities that benefit the |
| community marketing? Community marketing is | | | | community while, at the same time, making your |
| marketing where your chiropractic practice get | | | | practice more visible in the community |
| actively involved in the community from a social | | | | - Assist a local hospital in raising money |
| responsibility perspective. | | | | - Buy and give away free tickets to |
| A chiropractic practice wins in two ways by | | | | underprivileged kids to a major sports event or |
| implementing a community marketing - it wins by | | | | entertainment event |
| making a positive contribution to the community | | | | - Design and implement a program called "the |
| and building good will as a result of that | | | | extra step" and have your practice, on a monthly |
| contribution. A chiropractic practice also wins from | | | | basis, focus on one way you can help the |
| community marketing because of the increased | | | | community- and implement one of those ideas |
| visibility the organization receives. | | | | each month |
| How can one market in the community? Below | | | | - Volunteer time in the public school system to |
| are several ideas: | | | | talk to students about the importance of taking |
| - Sponsor an underprivileged kids sports team. | | | | care of themselves from a chiropractic practice |
| Buy game uniforms for the team. | | | | - Write and publish helpful special reports on |
| - Become active in a holiday food drive. | | | | various important health topics |
| - Provide free chiropractic examinations to senior | | | | - Approach local community not-for-profit |
| citizens by visiting a senior citizen home. | | | | organizations and ask them to suggest how you |
| - Help a well known not-for-profit organization | | | | can help them in support of the community |
| with their fund raising activities. For example, | | | | - Host a fund raising program and marathon on a |
| propose that you match every dollar other | | | | local radio and TV station |
| contribute with a dollar from your practice | | | | - Develop public service announcements about |
| - Have a booth and/or display at a local | | | | health and arrange for local broadcast stations to |
| community event | | | | publish them |
| - Become active in a local religious organization | | | | As you can see from the previous examples, |
| - Contribute time as a volunteer at a local | | | | there are many ways you and your practice can |
| veterans hospital | | | | help the community and, at the same time, |
| - Make it a requirement that all of your staff | | | | increase awareness of your chiropractic practice. |
| contribute three hours a month of time to a local | | | | All that is required is a mindset where you want |
| charitable organization and pay them for that | | | | to contribute to the community you serve and |
| contributed time | | | | follow up plus implementation. If you aren't |
| - Open your practice to those who can't pay for | | | | involved in community marketing today, it is |
| chiropractic care for one day and offer free | | | | definitely an area you should seriously consider |
| chiropractic exams | | | | since it is one unique way you can promote your |
| - Hold a brainstorming session with staff | | | | practice. |