| Why would someone need a physician answering | | | | Some phone answering services offer "call |
| service? Nearly all physicians have a method for | | | | screening" as a service. Take advantage of this |
| processing patient calls when their office is closed. | | | | service by writing a script that enables a live |
| But not all methods are equally effective. Many | | | | operator to determine the urgency level of each |
| independent physicians use an automated voice | | | | caller. If the physician answering service provides |
| mail system that directs the caller to leave a | | | | monitors to its live operators, your script is on |
| message and, in case of emergency, to call | | | | her screen as she talks with your caller. While it is |
| another number. For the patient calling on a Friday | | | | not appropriate for operators to give medical |
| evening, feeling very uncomfortable and needing | | | | advice, they can ask the caller a series of |
| only an answer to a quick question or a call to the | | | | questions that enable her to classify the call and |
| pharmacy, automated voice mail is a huge | | | | direct it appropriately. |
| disappointment, a letdown that could lead to | | | | 3. Message Follow-Up Techniques Create |
| leaving this doctor. On the other hand, physicians | | | | Efficiencies |
| cannot realistically service patients 24 hours a day. | | | | Some telephone receptionist services simply take |
| The perfect solution for both the patient and the | | | | messages and post them for retrieval. This is a |
| doctor who wants to grow his practice is a | | | | step upfrom a recorded answering machine |
| physician's answering service... with live operators. | | | | because you have a live operator taking |
| It is surprisingly economical and more than pays | | | | messages, giving your patient some sense of |
| for itself in goodwill. Plus, if the right telephone | | | | humanity, but there are benefits to a physician call |
| answering service is selected, it can save the | | | | center service offering a variety of ways |
| physician time, minimize unnecessary interruptions, | | | | messages can be transferred. A quality service |
| and provide his office detailed records of all calls. | | | | can match the message transfer method to the |
| The difficulty is how to find the most reliable, | | | | level of call urgency, including, for example, |
| professional telephone answering service. Three | | | | patching a physician into a call if the caller needs |
| "secrets" about the physician answering service | | | | emergency advice or is highly emotional, calling the |
| business can help in decision-making. | | | | doctor's cell phone or pager, sending a recorded |
| 1. People-Quality Differs Greatly | | | | message by email, sending a text message to a |
| Look for a telephone answering service that | | | | mobile device, or simply collecting and organizing |
| focuses on experience - and hiring competent | | | | the messages to post or send daily. |
| people, training them well, and retaining them. Ask | | | | Physicians are increasingly looking at their practices |
| about the tenure of the people and if they are | | | | as businesses. When they do, they recognize that |
| trained to listen carefully and to double check | | | | happier patients are more likely to recommend |
| details of the caller's message. A patient, caring | | | | them to others, driving the growth of the |
| voice answering your telephones has a positive | | | | practice. Having live operators answer the |
| effect on patients and their satisfaction levels. | | | | telephone after hours increases patient |
| Unfortunately, too often in this business, the | | | | satisfaction and gives the practice a more |
| people on the phones are not well educated or | | | | professional image. Medical groups have even |
| well trained. In some cases, the services have | | | | more to gain from a physician answering service |
| people are taking calls from their homes. | | | | because the operators can forward messages to |
| 2. Script-Directed Screening Saves Physicians | | | | the appropriate doctors instantly, based upon the |
| Time | | | | office's instructions. |