| Is there any doubt? Private medical practices are | | | | Medical school didn't teach me anything about the |
| scampering to fight off the medical practice | | | | business side of running a medical office business |
| competition from many sources. The urban | | | | let alone marketing it.......it was by trial and error. A |
| overload of doctors doesn't leave much room for | | | | few medical schools are now beginning to catch |
| new doctors starting out. Your patients are | | | | on to the need for preparing medical students to |
| gradually being absorbed by managed care | | | | run their office business and are actually doing |
| enterprises. | | | | something about it. The University of Pennsylvania |
| Destitute hospitals are struggling to survive by | | | | School of Medicine is adapting the Wharton |
| buying up or contracting local medical practices for | | | | Business School into their medical curriculum. |
| more patients. Are you aware of the increasing | | | | Beyond that is a large field of required marketing |
| para-medical healthcare services that are | | | | knowledge to start, maintain, and profit from any |
| "borrowing" your patients for services you want | | | | business. But, don't let that thought scare you |
| to provide your own patients? All are actively | | | | away. It's a lot easier than memorizing all the |
| marketing for increasing their patient load. Are | | | | origins and insertions of every muscle in the |
| you? | | | | human body. |
| Being a physician myself you'll never convince me | | | | Most medical doctors are quite deficient in |
| you aren't concerned about impending solo or | | | | knowledge of effective business practices, let |
| even group practice competition! | | | | alone the marketing process. How many websites |
| Whether you realize it or not, if your medical | | | | do you see on Google that give you the skinny |
| practice isn't taking in a continuous flow of new | | | | on medical practice marketing, what to do, and |
| patients, your practice is fading out to the | | | | how to do it? |
| competition. | | | | This deficiency becomes glaringly obvious when |
| What I know and will tell you: | | | | your practice flow decreases along with your |
| 1. Will make your life as a physician easier and | | | | monthly income. It's the same time your medical |
| more enjoyable. | | | | office staff wants a raise in salary in spite of |
| 2. Will remove the important financial practice | | | | having less work to do. Notice how you can't |
| worries and stresses. | | | | afford the luxuries you always dreamed of and |
| 3. Will enable you to take guiltless time with your | | | | may have promised to your soul mate and family. |
| family. | | | | Consider these reasons for actively marketing |
| 4. Will actually double your practice income in a | | | | your medical practice: |
| year. | | | | A. To keep your practice growing.......if it levels off |
| You see, I've been where you are, felt the same | | | | you are already in the process of losing the |
| stresses, made mistakes that I'd like to go back | | | | practice---fact! |
| and fix, and slowly lost my medical practice | | | | B. To remain profitable with income appropriate to |
| because of my marketing ignorance. Now, I'm a | | | | your life style.....not easy to do since fees are |
| heap smarter and want to share that wisdom | | | | restricted by law and by you know who. |
| with you. | | | | C. Able to hire top quality employees who know |
| Permit me to give you an idea of what marketing | | | | your business talents.....it implies stability and long |
| strategies will do for you:a. Build your reputation | | | | duration of employment. |
| as a doctor who teaches patients, not just treat | | | | D. Any business today will fail if marketing is |
| them and send them out the door.b. Allow you | | | | never involved.....and medical practice is a true |
| more ways to be available to your patients | | | | business in every sense of the word. |
| without compromising your personal time.c. | | | | E. Early retirement from medical practice requires |
| Improve your communication methods that save | | | | more income faster and loads of new patients |
| time and effort.d. Eliminate the patient perception | | | | from the start right up to the end.....how to do |
| you run a healthcare mill.e. Re-instill patient trust in | | | | that? Marketing. |
| what you say and do.f. Motivate you to | | | | If the statistics are true about "late retirement" of |
| over-deliver concerning patient care, which few | | | | doctors, 90% arrive at retirement with very little |
| doctors presently take time for.g. Learn what | | | | money to show for all those years. A well funded |
| your patients need and want from you---and it's a | | | | retirement requires constant marketing of your |
| lot more than just routine medical care.h. Discover | | | | medical practice all the way to retirement. |
| persuasive ways to get patients to comply with | | | | My recommendation for preparing to start easy |
| your advice.i. Enable you to see more patients | | | | and go hard with your own medical practice |
| more efficiently with fewer no-shows. | | | | marketing projects is to start right here and now |
| Oh yes, you're smart. I'm sure all of these | | | | to begin to effectively increase your patient load, |
| advantages have entered your mind at one time | | | | your practice income, and your personal value to |
| or another, but have you taken the time to | | | | your patients. |
| implement any of them----or do you even know | | | | When you can afford to invest a reasonable |
| how? Which ones work the best? Ever taken a | | | | amount in the future of your medical practice just |
| seminar on medical business functions? What | | | | go to my website and latch on to the single |
| about all those benefits that aren't even | | | | program that is designed for professionals in |
| mentioned here? | | | | business and is just the ticket for medical practice |
| Wake up doctors! | | | | marketing. |