What "Location" Means in Commercial Real Estate

People often say there are three things thatthe shopping center. Doctors always like the
determine the value of a property: location,medical building near the local hospital as it is
location and location. Location is also an importantconvenient for them and their patients.
factor in commercial real estate investment. For6- Easy to make left turn: The property should
retail properties, location is the key as a lousyhave ease of ingress and egress. If it's hard to
business will be successful it is at a good location.make left turns, shoppers will less likely come to
When a commercial property is at a goodthe shopping centers. And thus it makes the
location, it will attract tenants to the property andproperty less desirable to the tenants.
retain them there. It will also attract the7- Easy to find a parking space: People don't like
customers of your tenants to the property. As ato go to a place where they cannot find parking
result, you as the owner of the property canspaces. Commercial property must have at least
demand the higher rent & price for the1 parking space per 1000 square foot of leasable
property. So how do you as an investorspace. It's more desirable to have 4-6 parking
determine if the property you would like to investspaces per 1000 SF. The width of parking space
is at a good location? Look at the property andis also important. Who wants a ding on the door
see if the property has these features:after a shopping trip?
1- Near major roads and freeways: This provides8- Signage: Signage is an important part of a
easy access to the property so the customers ofcommercial property. Customers often look for
the tenants can quickly and conveniently drive tothe name of the business rather than the street
the property.address. A large and tall monument sign in front
2- Near busy street with high traffic volume:of the property with the names of the businesses
Commercial listings often mention the trafficin the property is always desirable.
volume in term of Cars Per Day (CPD). More9- Able to attract and retain tenants: Your
traffic means more exposure of your tenantstenants will look for a building and neighborhood
businesses to more potential customers. This isthat are appealing to them and their customers to
free advertising to your tenants. The traffic coulddetermine if they should sign or renew the leases.
also be foot traffic. For example retail stores atSo quality of construction, property condition,
Pier 39 in San Francisco benefit from the highlandscaping, the appearance of the building and
volume foot traffic from the tourists.surrounding area are all important factors to keep
3- Near anchored tenants: Big retail stores likethe property 100% leased.
Wal-Mart, Albertsons, Home Depot instantly bring10- In a stable or growing area: You want to
lots of customers to their stores. So if yourinvest in an area where population has increased.
commercial property is near an anchored tenant,Review the demographic data in the property
it will benefit from the high volume traffic.brochure to see
4- At an intersection: This will give the property- How many percents the population has
more visibility as it has more frontage feet. If theincreased in the last 5-15 years.
property is located at a signalized corner then it's- How many new homes have been built in the
even better. As cars stop at the traffic light,last few years.
people in the cars will notice the stores in your- What the median income in the area is within 1-5
property. The traffic light is also an indication themiles radius from the property
intersection has more traffic.All these things will give you a picture if the town
5- Near local amenities: Stadium, college, bigis growing.
shopping mall and hospital will bring more traffic to